Heres the new TV and print campaign that I've worked on for Bartle Bogle Hegarty and their clients Ladbrokes.
The new campaign tells the story of five friends - The Believer, Generous John, Mr. Brightside, The Professor and The Gut Truster, who represent Ladbrokes online customers.
I created all of the illustrations for the campaign - the freeze-frames portraits for all six TV ads (subtlety animated by the guys down at The Mill) and a print campaign which features each character used across a variety of media including 6-sheet posters, magazine/newspaper ads and instore displays.
I was basically commissioned to elevate the classic British "everyman" character into someone who is strong and stylish but at the same time doesn't take himself too seriously.
A used a limited colour palette, bold contours and strong shadows to try and give a sense of power and dynamism. I tried to stay away from a vectorised (and in my opinion often sterilised) feel so all of the portraits are drawn by hand and the use of textured, slightly offset printing hopefully gives the portraits a more individual character.
Its been a great campaign to work on so thanks to Louisa Gray (Producer), Shish Patel (Creative Director), Emmanuel Saint M'Leux (Art Director) and Rachel Hough (TV Producer) for all their hard work and energy.
Look out for more TV ads + posters over the next coming months……
